The story of my blogging career over the past few years could be summed up as, “How I Learned to Stop Worrying and Love the Reblog.” There’s something that’s so much fun about finding something cool and sharing it on my blog without worrying about saying something poignant or ultimately meaningless in an effort to “add to the conversation.” Sometimes it’s enough just to amplify the conversation, or share that video.
This is why I’m so excited about oEmbed. It’s a standard API that takes a given link and turns it into an embeddable… thing. It’s most commonly known as “that thing that turns a YouTube link into a video,” but the underlying technology can be used for any web page. This includes sites like Reddit, Twitter, and Imgur, as well as blogging sites like Tumblr and, yes, WordPress.