I second this. Plenty of room to innovate in this area, especially in digital-native reading.
The last rule is always “If it works, use it.”
I know at least one DVD has the unedited version as a “special feature.”
I think the idea of an “everything Store” is breaking down. We’re seeing the same thing play out on Twitter. People are realizing that even though we can’t ignore certain harmful ideas, it might not be good to give them a platform, even if it’s only to debate them.